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DIRECTOR OF MARKETING AND COMMUNICATIONS

BOYS & GIRLS CLUBS OF SOUTH CENTRAL-TENNESSEE 2024-PRESENT

As Director of Marketing and Communications at the Boys & Girls Clubs of South Central Tennessee, I implemented comprehensive strategies that far exceed fundraising goals through multi-channel campaigns. I spearheaded a full website redesign—enhancing UX and ADA compliance, and creating event-focused landing pages—to strengthen brand visibility. Leveraging analytics, SEO, and dynamic multimedia content (including photography and video interviews with youth and staff), I boosted social media engagement by 20% in 4 months and saw growth in follower counts across five platforms. I also introduced a quarterly newsletter, developed compelling donor materials, and organized a 20+ year content archive to streamline marketing efforts. By representing the Clubs at community events and local Chambers of Commerce, I forged valuable partnerships that elevated awareness, volunteer participation, and donations, ultimately advancing the organization’s mission and reach.

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GRAPHIC DESIGNER, MARKETING SPECIALIST

Peter Poon Kwong Photography 2020-Present

As a Graphics Designer and Marketing Specialist, I developed comprehensive branding packages for 12 clients, encompassing marketing plans, websites, logos, branding documents, SEO/SEM strategies, and social media presence. I successfully launched multi-channel campaigns for a non-profit client, securing 20 new sponsors within the first week. I also created socially significant content and copy for non-profits and startups, delivering complete visual marketing packages that included logo design, website design, and collateral development.

Utilizing my photography skills, I produced high-quality photography, videography, and explainer videos for various marketing materials, leveraging my expertise in Adobe CC for visual editing. I completed over 1,500 hours of photography, specializing in product, wedding, corporate event, and fashion photography.

 

DIGITAL MARKETING MANAGER

Tech Goes Home 2023-2024​

As the sole Digital Marketing Manager at Tech Goes Home, I led multi-channel marketing efforts to enhance brand visibility and partner engagement. I managed the company’s website, including content updates and a full redesign to improve user experience. Using data-driven insights, I increased social media followers by 15%, post engagement by 40%, email open rates by 45%, and doubled click-through rates through personalized content and segmentation. I oversaw social media channels, created infographics and special publications, and produced explainer videos, all aligning with brand messaging to boost our digital presence. I also ran successful marketing campaigns, doubling call-to-action response rates and increasing lead generation and donation rates. Additionally, I designed visual content for grant applications, presentations, and other external communications to support the organization’s overall goals.

 

PROGRAM DIRECTOR, AQUATICS

YMCA of the North Shore, Salem MA. 2020-2023

As a program director, I managed staff, scheduling, and daily operations across four aquatic locations, including an indoor pool, summer camp, public beach, and a newly opened outdoor pool, serving up to 3,400 patrons and families on peak days. I ensured high customer satisfaction, maintaining a Net Promoter Score of 85. I increased swim program enrollment by 65% and boosted overall department income by 15%. I implemented innovative initiatives that led to a 35% growth in youth and preschool swim programs.

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MARKETING AND ADMINISTRATIVE COORDINATOR

TSNE/Massachusetts Organization for Addiction Recovery (MOAR). 2020-2022

As the Marketing Administrative Coordinator for MOAR, I supported the Operations Director and Executive Director, working closely with leadership on multi-channel marketing campaigns and branding strategies. I designed and distributed digital communication materials, including emails, flyers, publications, newsletters, and infographics. I also supported finance and operations by ensuring accuracy in payroll, managing deposits, and maintaining financial logs. Additionally, I led the transition to digital operations by setting up and managing Zoom meetings, virtual town halls, and DEI staff meetings to ensure effective communication and engagement.

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OUTREACH PROGRAM COORDINATOR

Greater Lynn Senior Services, Inc. February 2018- 2020

In this role, I utilized my expertise in development, marketing, and competitive analysis to compose comprehensive marketing and PR plans. I developed strategic marketing campaigns, creating a variety of multichannel assets to support these efforts. I established and managed social media channels to enhance our online presence and seek partnership opportunities. Additionally, I conducted internal product assessments and developed graphic visual representations, including reports, presentations, and infographics, to effectively communicate complex data. My marketing campaigns significantly increased brand awareness from 10% to 30%.​​